Editing Blog

Today is December the 5th. We were told to do a blog about our editing process. What went into it & if there was any complications. Also the steps we took to editing our music video. We took different steps to do our music video then the commercial we did. For example, for the commercial we used iMovie but for the music video we used Final Cut Pro. Another difference between the two is that the editing process for the commercial was a lot more difficult. We had a lot of technical difficulties because of our software not working. This time we decided to edit the music video at home to avoid any of these complications. So one group member has the Final Cut Pro application on their computer and has dumped all of the footage into that computer. We had to dump film from the drone as well as film from the GoPro. To dump from the drone you have to take the SD card out and place it in an SD card reader that’s attached to the computer. This is the same with the GoPro, just take the SD card out  and place in the reader. We went through all the footage that we took. For each scene we chose which one we linked the best due to different factors like lighting etc. Atleast one of every shot that we took worked so we just went with it. Once the footage was dumped and we knew what footage we were gonna use we had to start editing. Since we’re not there to physically edit with our group member we’re going to either do a Group FaceTime or text in the group chat that we have. Last time we texted our ideas in the group chat cause we couldn’t FaceTime. The editing we got done for that day was editing out all of the sound in the videos. This was important cause we’re going to be playing the song “young, dumb and broke” over the video. So after we muted everything through the app we added the song over it. We didn’t have any difficulties with this. All I did was looked up the song on YouTube; I typed in young, dumb and broke then found the song from the original artist. Then I copied the link that was at the top. I pasted the link into a mp3 converter that I found on google. It converted the link to a usable link so we could put it over the music video. After this we just cut out parts of the scene that we didn’t need. For example, if an actor broke character during the scene at the end then we edited that out. We have to make sure once we’re all finished with our music video to convert it into Mp4 format so I’m keeping that in mind.

Filming blog

We didn’t film until the thanksgiving break started. We waited because everyone’s schedule wasn’t matching up. Someone had practice or too much homework. We also had to make sure one of our group members was able to get the equipment we needed. So on Tuesday we started filming. We were going to go to the beach to film on Tuesday but that didn’t work out. We decided it would be smarter to go to the park which included a few scenes in the music video. I wanted to get the filming done as fast as possible. The first scene we decided to do was the scene were we were sitting on the bleachers. There was no reason in particular why we chose this scene first, we just saw the bleachers and walked toward them. For this scene me and a member pretended like we were talking to give the sense of friendship. The scene was filmed using our group members drone with a camera built into it. The next scene we did was us laying in the field. The park had a big soccer field & no one was there luckly. So another team mate and I layed down facing opposite directions in the grass just looking up. The other member took about 4 shots. From the drone moving closer to us then going far away. Then we filmed the scene where coins were hitting the ground. Originally we were going to drop a variety of coins but we decided to just stick with pennies because we thought the viewer would get more of the “broke” concept from the song with just pennies. The last scene we filmed for this day was of me and a group member sitting in the back of my car. We opened the trunk of the car and sat inside of it. We pretended to talk during the scene because we weren’t sure what else we could do. The next day we filmed was on thanksgiving morning. We went to the beach at 9 because this was the only other time we could film; everyone was busy the other days. The first scene we filmed was in a Walgreens. I stood in front of all the chips. Then when we started rolling I grabbed all of the chips that I could see to make it look like there was not a care in the world. We had a little bit of a difficult time because people kept walking through the show. It wasn’t their fault though, they didn’t know we were filming. Then we decided to knock the scene of us driving in the car and replace it with me trying on bags in the Walgreens. We did this because we were already in the Walgreens and thought it was a good and more safe idea. Before we left the store we filmed one last scene. It was the scene of the sunglasses. I recorded a member trying on different sunglasses and looking at the camera. Then the three of us walked to the beach. Here we filmed a scene of a group member chasing me and splashing me with water. The another scene of me and another group member walking down the beach. One of the group members also took a few pan shots of the beach and sky. Before we left we filmed one last scene of one of the group members underwater swimming. We switched out some of the scenes because we thought they would be more convenient to do other ones. For example, we took out the volleyball scene and replaced it with another scene we took at the beach. We did this because the beach that we went to did not have a volleyball net.

Film Blog

We’re in the process of making our music video. We’ve went through the conventions for the music video. I researched the artist and facts about them. I found out what type of music they make and what inspires them to make it. I made the storyboard. The three of us came together and each put in our ideas for scenes in the music video. We had to make sure that the scenes were in practical locations because I had to drive there. We also all sat down and discussed when everyone would be free in order to film the scenes. We decided that we’re gping to film after school on tuesday. We picked Tuesday because we won’t have school then next day due to the Thanksgiving break. Everyone was also free this day so it worked out perfectly. We all knew we would need more then one day to film because we would run out of time from the sun. It’s winter time now so the sun sets earlier. We’re using the light from the sun to film our scenes. So, we have to make sure that the sun is up and is able to light up the scenes. We also wanted to film the scenes on the beach as the sun was setting so it adds a texture to the scenes with the change in lighting. It also will just make the people and environment look better. During this day we are going to try to film the beach scenes because our school is close to the beach. For this scene we will be wearing beachish attire. We’re also going to try to film the scene where we’re sitting in the back of the car with slushees. Also after this I will have to drop off one of the teammembers so we can’t be out too late. Another day we said we could film was on Friday of this week. It’s after thanksgiving so everyone will be free and no one is going out of town. On this day we’re going to try to film the park scene. This is the scene we’re we will be using a drone that one of our teammates have. We wanted the drone specifically because it would a cool switch from the GoPro were already filming on. So the drone will either start from high in the sky then come closer to us or the opposite. We will have a lot of time for this because there will be no school so we will be able to take multiple shots. During this scene we will be in normal attire. Or attire that your average teen would wear.

Music Video Storyboard

Scene 1:
During this scene 2-3 people will be sitting on the bleachers socializing with one another. A high angle  will be used with a drone and the drone will slowly back up to establish the background. The sound used in the scene be Young Dumb and Broke, and the actors will be a diverse group of people wearing casual attire. Color grading might be used to add additional affect during the post production process.

Scene 2:
During this scene 2 people will be laying down on a football field at a local park. A birds eye view will be used with a drone and will will slowly come closer to the actors. Once again the actors will a diverse group of people wearing casual attire. Backpacks will be used as a prop, as a pillow, showing relaxation time from school. Color grading might be used to create a vivid effect.

Scene 3:
During this scene a person will be filling up a slushy at a slushy machine. A tilt will be used to position the camera from the ceiling to the slushy machine. The actors might be in a bathing suit and a shirt/tank top and the scene will be filmed at consignment store. We will ask the manager for their permission to film and we will purchase the slushy. Sound from the machine will be included in the scene and not very many post production affects will be added.

Scene 4:
During this scene an actor will be looking at snacks at a consignment store and grabbing a lot. A long shot will be used to show all of the actor and part of the background. Once again the manger will be asked if we can film there. The props used will be the bags of chips and not much post production affects will be added. Young Dumb and Broke will be playing the background.

Scene 5:
During this scene 3 people will be filmed driving in a car, singing along to the song. The camera will be placed on the dash and it’s a three-shot. Regarding the safety of the actors and public seatbelts will be worn, our speed will be very slow, and we won't be driving in a densely populated area. The actors will be wearing casual attire and the props used will he beach going items such as a towel and volleyball. The sound of the song will be heard and some special effects will be added in the post productions process.

Scene 6:
During the scene the beach will be filmed from the perspective of the car window. It will be an establishing shot, setting the background for scenes to follow. The car will be moving but safety will be of the most importance and actions will be taken as necessary. The lighting will be soft from the sun and the only prop used will be the car. Sound of the car moving might be heard and some color grading might be added to create a more vivid effect.
Scene 7:
During this scene we will be be using a wide shot. Two of the group members will be playing volleyball at lauderdale beach. We’re gonna use a wide shot to make sure that everyone is in the shot and we can get the beach in the background as well. We will be using normal costumes, makeup and actors will be in the ordinary. The lighting will be natural in this scene cause we will be outside and using the light provided by the sun. The  sound will me the music from the song that we are doing.

Scene 8:
In this shot two group members will be playing in the sand or building a sand castle. For this we will be using a two-shot. We will also be in normal costumes like shorts or bathing suit tops just to wear the proper attire when at the beach. Lighting will again be natural because there’s no need for more light then what is already provided. The sound will be the music from the song. We will add effects in the post production process like transitions.

Scene 9:
For this scene we decided to walk around the beach and go up to stands that are in the walkway. So we’re going to be trying on glasses at one ot these stands. Then we will be showing them on all of our faces so we will use a medium close up for this. Lighting will be natural because we will still be outside. We will still be using the same costumes that we used for the previous scenes. We won’t be using any new actors as well, it will just be the three people in the group. Sound will be the music from the song. There will be transitions between scenes so the video looks smoother.

Scene 10:
Coins will be dropped on the ground for this scene. One of the group members will have coins in their hands nd will just drop them as the shot starts. We chose to do this scene because in the song the artist sings “young, dumb and broke”. We wanted to include every aspect of the song in the video so we had to include the “broke” part. The lighting will be the natural lighting because we’re going to film this in a parking lot. Sound again will just be the music from the song. We will edit transitions in between scenes and color grading.

Scene 11:
For this scene there will be two group members siting in the back of my car. We will be parked in a parking lot. For this we will use a two shot as well as a wide shot to make sure we get the setting in the shot as well. We’ll be wearing casual everyday attire. It will be the same two people in our group that will be in this scene while the third person films. We might use a prop or two like the slushee that we got in the previous scene. The sound will be the music from the song “young, dumb and broke”. We will add transitions in between scenes as well as some color grading to give the scene texture.

Scene 12:
The last scene will show two people walking down the beach. This will two actors from our group. We will be trying to film this scene at the beach during sundown to provide a happy ending
To the music video. This will be a tracking shot as we follow the actors walking down the beach. We will be in normal attire. No props will be used during this scene because there isn’t a need for any. The sound will be the music from the song and we will add transitions to make it more smooth.

Conventions

During last class we had been introduced to our new project, a music video. I was really excited about the project because I worked really well with my group last time and thought this project would be more enjoyable. The previous project, the commercial, we had been confined to filming on campus and picking from certain topics. This project is different because we are allowed to film off campus and choose our own song. The song we are going to recreate in our music video is Young Dumb and Broke by Khalid. However, before we can film we have to plan out every aspect of the music video. This includes the location, health and safety concerns, props, costumes, and the schedule. This had been very helpful during the commercial, and I believe we will find it very useful again while filing the music video.

Location:
Throughout the commercial we want to use locations that a high school viewer or teenager can relate to. For that reason, we choose places such as our high school, a park, the beach, a parking lot, the car, and fast food restaurants. High school is a place everyone can relate to as we are there for a large portion of our day to day lives. It is one large social atmosphere where we can grow together, feel to each other, and build relationships. The idea of a large social atmosphere was something we wanted to include in our music video. Locations such as the park and the beach are also some of a high school student’s favorite pastime. The ability to relax and take a break from our stressful lives is something everyone needs. Finally we choose to include the car as another location. High school students can range on average from 14-18 years old, and will be exposed to driving without their parents potentially. We wanted to recreate this experience in our video, and exaggerate the reckless behavior that a teenager may have when they are driving.

Health/Safety Concerns:
Safety is of the uttermost importance during the filming of the commercial. There will be some reckless scenes but we will minimize the potential risks and concerns each of these scenes will have. For example, during the filming of the scene in the car we will be wearing a seatbelt at all times the car is moving. The driver will concentrate on driving and we will be far away from crowded areas, where the public could potentially be at risk. Furthermore, throughout the filming of every scene we will have a first aid kit with us Incase someone is cut or hurt. Finally, we will have our phones on us at all times in case of an emergency. In this unlikely event, 911 will be dialed to get medical treatment  as soon as possible.

Props:
Props are another important part of the commercial, and we want to make sure they are related to our topic and audience. So, to recreate the life of a reckless high schooler, we will use props such as a car, food(likely fast food), beach going things, pennies(or other forms of change), and other regular day to day items. These props together will work to create this sense of being a high schooler and will add depth to our music video.

Costumes:
Costumes are another important part of the commercial, however it will be easy to replicate. We plan on using day to day attire for a student or teenager. Furthermore, our school does not have uniforms so we be able to control what appearance we have in the music video. However, we will make sure to have the costume politically neutral and not depicting things such as substance abuse or discrimination.

Schedule:

New project: Music video

We are saying goodbye to making our commercial and hello to making a music video. The whole class got done with making the commercials last class; November 12th. Something that worked when we made the commercial was storyboarding. Storyboarding made it so clear as to what shots we had to do and how they would look. It helped a lot with saving time because we knew what shots and angles to do without having to think about it. It also helped us save time from not having to take second shots. If we didn’t storyboard we would have to try different angles & get input from other group members which could cause conflict. What didn’t work when my group did the commercial was some aspects of technology. When we first started the editing process the computer we tried to use was not bringing up our footage or it was very slow. Fortunately, we were able to use laptops but the first time we got it, it was too late to start editing. We ended up having to use our phones and the software iMovie. The commercial was a great experience into the world or media & filming things.

Today my group is figuring out a song to do. We have contemplated a few different ones and I think we’re just going to stick with a song from the early 2000s to the recent years. We don’t wanna do an older song from the 80s and below because I feel like it would be too hard to replicate clothing that was worn in that era. The song we’re using is called “Young, dumb and broke”. This is sung be someone named Khalid Robinson. He was born on February 11th, 1998. His debut album ‘American Teen’ was released on March 3,2017. It ended up to number 9 on the U.S. charts. We chose this song because were all in high school so we can relate to the song 100%. We’re all young cause we’re only 16 or 17. We’re dumb because kids always make mistakes and we’re broke because well, I don’t think I need to explain that one.

1. The costumes we will be using are just normal everyday attire for the average teen. We want to try and make the clothing as related to the song as possible. So wearing fancy clothing would contradict the whole video. Average clothing consists on hoodies, redshirts, shorts & jeans.
2. We will be using natural light from wherever we film. We don’t be bringing in any special lighting because the music video is supposed to be fairly average.
3. Our actors will be the three people in thw group. We might add some extra people depending on what the scene is. We want to create that sense of socialization in the video.
4. Makeup will not be anything crazy whatsoever. Whoever wears makeup if any will be natural because we want the audience to be able to relate to it.
5. Some props that we will be using is for sure a car and money. We’re not sure what other props we will be using right now but we know it won’t be any that doesn’t relate to the song or high school students. We might use food as well just to show that we’re having a good time.
6. We’re going to have various settings in the music video because we don’t want to keep filming at the same place due to the worry that it will get boring. We wanna show that teens are always on the move and having fun.

For sound we will be using the song that we chose. We make sure that the song was the clean version cause this project is for school so there’s obviously no cursing allowed. We don’t be adding in any other sound like sound affects or dialogue just because we want to strictly keep it to the song.
The music video is going to consist of many different camera angles because we want to keep variety in the video. We’re going to try and use tilts, pans, Dutch shots, medium, medium close up, and tracking shots. We’re going to be editing using Pinnacle Studios this time we make the music video. . Last time when we make the commercial we were having technical difficulties and weren’t able to use pinnacle studios. We had to use iMovie instead.

Final Blog for Commercial

Today we were able to start editing our commercial. Last class we couldn’t start the editing process. This was due to the computers that we had moving very slow or having pop ups. Then put teacher told us to all just stop using those computers. This resulted in us using laptops from the laptop cart. These were a lot more effective and efficient. They turned on quickly and imported our files quickly as well. So this class I grabbed a laptop instead of using the computers. We only had 50 minutes to do so, so I knew we had to hurry. I logged in on one of the laptops and started. I opened google then went to google docs. Another group mate logged into his gmail because he had all of the files on his account.
First I had to pick out a clip from each scene that best fit. So first I went through the scene where one of the group members is showing their shoes. There was about five clips of this so I just picked the best one or the one that showed the shoes off the most. The next scene is another one of the group members but we had to make sure the shorts were being shown off. I decided on a clip that had him walk toward the camera then slightly turn to show the Nike lable. Next was my scene. We had to make sure to show the label off that was on the shirt. So the group  tried to do the scene with certain actions during it. I suggested that we bring in another group mate and pretend that we’re having a conversation. Another group mate suggested that I should pretend like I was studying. I ended up picking the clip where I’m talking to another group mate. The conversation looked mostly natural and it brought the feeling of friendship and happiness into the commercial. Next was the scene where we had to show off the Nike backpack. The group and I had already planned that we were going to have the member walk up the stairs and it would be a low angle. But I didn’t know how low of an angle I  had to go. I tried shooting the scene on the tripod and by hand. I ended up picking the clip where the camera was sitting on the tripod rather then by hand because it was too shaky. Last I had to find a video of all of us together that looked okay. We did several attempts for this one. I know that we have to edit whatever video we chose because we could not figure out if the camera had a timer or not. I ended up picking a video where we were all sitting at a table on the senior patio.
We only got a little bit of editing done today. All I was able to get done was a dissolve to black transition in between every scene along with adding simple background music that had no lyrics.

Editing: the commercial

I tried to edit today. Previously, I dumped all the footage from the camera to the computer. I did this by plugging the SD card reader into the computer. Then all of the clips into a file on the computer. I named the file Nike Commercial. So I figured since this was done and there was no complications that all the footage would be there. But I was very wrong. I had another group mate log into the computer. Immediately there was a problem with the computer. I brought up pinnacle studios. As soon as the groupmate logged in the computer it didn’t have the footage on it. I started to panic because I only have an hour and ten minutes to finish everything. I had to sign out the SD card reader again. I realized that I might have dumped the footage wrong. I took the sheet the group used to sign out the equipment Friday and got an SD card reader and the SD card. I looked in my backpack to see if I could find my notes on how to properly dump the footage thinking that I dumped it wrong. But I had no luck because I left my other book at home. I clicked on some files hoping that they were the groups. I waited for the computer to load the footage. It ended up bringing up someone else’s footage. It was footage that was an example of an already existing little movie or commercial. So it was safe to delete it, which my group mate did. I went into another file that was on the computer and found our footage. My teacher told us to move all of our footage to a flash drive or google drive. I asked the group what we were gonna move the footage to and decided to move it to google drive. I had to start editing now. The computers are extremely slow so it was a hassle. I wanted to start seeing the footage but the computer said it was analyzing something to please wait. This process took about 5 minutes then it exited out of the app. When I clicked on it to open it again thinking that it reset, the computer asked if Pinnacle Studios could make changes to the computer and needed a password and username. So that lead me to be stuck. At this point we were running out of class time and just exported all of our existing footage to google docs to make sure it didn’t get deleted.

Filming blog

 Today we started filming. I first signed out all of our equipment on a sign out sheet that we have to use every single time we sign an SD card or any other camera equipment out. I had to change into my clothing piece which was a Nike shirt because I wasn’t wearing it already. Everyone else was already wearing their props however. I had it outside once we had all of our equipment in order.  The first place we went to film was the softball field. I suggested that we should go to originally film on the track but everyone was at the track so we decided it would just be better if the scene was filmed on the baseball field becase it was a less crowded location. I had a difficult time because the grass on the softball field was wet but besides that we took about eight different shots of one of the group members walking around the camera. I tried her walking in a circle.I also tried her walking away from the camera and running. Our next location was at a crop circle at our school. I tried different techniques as to how we wanted to set the camera up whether or not it would be on the tripod or hand held. I had one of our group members walking with only the shorts in the shot and just move the tripod as he was walking. But I also suggested trying to hold the camera by hand and have him walk toward it. I took a few shots of both and kept moving. Our next location was outside of the cafeteria. Three of our members stood  on the top of some stairs that were near the cafeteria so we could make sure we get a higher angle of the shot. I  tried a few different activities that I could do while the shot was going on. For example I tried studying.  So I took out one of my binders and pretend that I was looking at notes. And i also decided to bring another one of our group members in and pretended like we were talking. Our next location  was the stairs in front of the media center. It was difficult making sure we were getting a low angle of the backpack. I first tried it on the tripod but we thought that it wasn’t low enough so we tried handheld. I took seven or eight shots of this then went to the senior patio. This was our last shot and we were confused on what position we should be for it. We all knew that we were going to show our Nike tire in the shot but we weren’t sure if we were going to sit down or stand up. I suggested  that we should take a few shots of both. So i took about three or four shots of us standing up with our props on. And we all also took a few shots of us sitting on one of the cafeteria tables. I had a difficult time with timing the camera. So one of the members hit play on the camera and just walked over to the rest of us and continue the shot. So when I start editing I will have to edit this out.

Storyboard Blog

First Scene-
During this scene we will be filming the Nike shoes, specifically White Air-forces, for the commercial. The shot will be an extreme close up, and will be tracking the subject. The location for the shot is on the track as well. We wanted to include an aspect of athletics since Nike is mostly athletic apparel.

Second Scene-
The next scene we wanted to include for our commercial is someone walking with Nike shorts. The location for the scene is on the patio outside of the media center, as we wanted to create a social setting. Casual clothing is another major part of Nike’s brand and we wanted to make sure to incorporate that into our commercial. This shot is going to be a medium long shot.

Third Scene-
The third scene we wanted to include in our commercial was someone outside of the cafeteria at our school in a Nike shirt. This would be a medium shot.

Fourth Scene-
The fourth scene will be an actor going up the stairs with a Nike backpack. This scene will include a low angle wide shot. We specifically choose to include a backpack as most kids need one for school and we would be filming at our school.

Fifth Scene-
The fifth scene for our commercial will be all of the Nike apparel combined into once scene. This scene will take place on the senior patio and will include a tilt and will be a wide shot. We want to include every actor, the setting, and the Nike apparel all in this one scene.

Sixth Scene-
The sixth scene will be a black background with a Nike logo. Then a slogan such as “Just do it” or “Preparing student for education and athletics” will fade in.

*Each scene will last about 5 seconds and will have music in the background

Editing Lesson Blog

                                   Editing Lesson Blog 

Today we went over the policies and procedures on the camera equipment. We have to make sure to fill out a policy form every time we use a camera as well as write the numbers of the camera, tripod, and SD card reader on the sheet. We have to make sure to sign out the SD card reader on a separate sheet of paper too. We were showed what comes with the camera for example the USB cord and other ways we should import our takes just to make sure we don’t lose our footage. We learned how to use the camera. Our teacher first showed us how to turn on the camera and where the charger goes. She explained how the camera can be a little temperamental because it won’t charge if the camera is open. We also learned how and wear to insert the SD card into the camera with what way to put it. How to use the tripod was shown. We have to extend the legs by a clip. To attach the camera to the tripod you have to take a little platform off the top of it then snap it onto the bottom of the camera. Then tighten it on from underneath and snap it on the actual tripod. It can get taller by twisting a knob on the side of it to get higher angle shots.

We also learned a lot about how to edit our footage. The cottage that we edit is called raw footage cause we haven’t done anything with it yet. First we were shown where to edit our footage which is Pinnacle Studios. We have to make sure that we make a folder on our desktop and move our footage from the SD card to the folder.  Moving footage from the camera to the computer is called dumping. We have to make sure that we don’t leave the footage on the SD card because someone else that has the camera next might delete it.  If we had a problem finding our footage in the regular files then we had to switch to the private files. It’s AVCHD then stream. When wanting to put all files into a folder on the desktop you drag the mouse across all the files and drag them to the folder.  Importing is moving footage from the desktop to Pinnacle Pro which is what I just explained.

 Once everything is imported and dumped the editing begins. When we want to start editing we highlight all of the takes and place them in the box at the bottom in pinnacle studios. When we want to delete a part of the take we click the razor blade slightly above highlight the scene then click delete. For example, if we have a video of the take going on and you can see people moving in the background at the end of the clip then you would delete that part.  If we made a mistake while were editing we would click edit menu at the top left-hand corner and then click undo. If we wanted to add text over the take then we would click the ”T” while the text is in the top layer of the box on the bottom then type what we wanted to say. After we’re done we would drag the text on top of the scene that we wanted it to be shown on and play the scene. If we wanted  to make the text fancier for example make it look like it’s being flown in we would go to motions and then add in affect from there.  If there is a mistake with the audio for example someone is laughing in the scene, We would write click on the scene go to detach audio then hit delete. When we want to insert music we would have to change it to an MP3 in order to get it to format onto Pinnacle Pro. 

Planning Blog for Nike Commercial

                   Planning Blog for Nike Commercial 

As we have previously learned planning is an important part of the film making industry and process. Today we learned we would be planning our commercial for example the costumes, scenes, settings, and schedule. It is important that we commercial so that we can save time. Working out our shots and scenes in advance will ensure we are able to get everything done the day we have to film. Planning can also save money. For the commercial we need some props and filming equipment, which if we plan out what we need, will save time. Lastly, planning the scenes out won’t cause confusion during the filming process. Planning will allow for all the actors to know what they are doing and when to do it. Overall, planning as many advantages and a good plan for our commercial will save us time and money as well as  prevent confusion.

Props- Were going to be using Nike apparel for the commercial. Specifically, we will be using Nike shoes, Nike shorts, a Nike shirt, and a Nike backpack.

Costumes- The costumes for the commercial will nothing intentional except for the Nike apparel. As this commercial is focused on education and taking place at our school, actors will be wearing day to day wear and the Nike apparel. For example, the actor wearing the Nike shorts will wear a non-branded shirt as well as shoes. The same goes for the person wearing the Nike shirt, they will try and wear other non branded clothing.

Schedule-
10/7- We decided the topic for our commercial. This ended up being a Nike commercial, focused on how their apparel is worn at school. We researched about the brand as well as how other Nike commercials were portrayed and filmed. We also blogged about the process.

10/10- Were planning our commercial today. We will discuss how planning will help us in the long run as well as the props well use, costumes well wear, our schedule, locations, and a backup plan. We will also blog about the process (this blog).

10/14- On this day we'll storyboard. Were going to map out the steps we're going to take to produce the scenes. This will save time, money and prevent confusion during the filing process.

10/21- On this day we will film the commercial. The plan is to stick to the storyboard in order to complete the filming and to move on to the editing process. A person will be filming an actor wearing apparel while the others direct the actor to what they have to do. We will also post an individual blog going over what we did.

10/23- On this day we’re going to edit our commercial. We will put all the footage we have into Premiere Pro and edit.

Locations-
Nike Shoes- On school track
Nike Backpack- Going up the media center stairs.
Nike Shorts- The patio outside of the media center aka the “Crop Circles”
Nike Shirt- Outside of Cafeteria

Backup Plan- It is important to have a backup plan for filming process because we only have on day to film. As such, every location that’s outside and could have exposure to rain will be moved to a place with an overhang. For example, the track scene with the Nike shoes, will be moved to the bus loop as if they were jogging out to practice. We want to keep the idea of excessive associated with our commercial. Also, the cafeteria scene would be moved to the senior patio because we want to keep the idea of school and social interaction in the scene. Lastly, if one of our actors is absent and doesn't have the prop with them, we will find someone who in our media studies class with a piece of Nike apparel on to fill the scene.

Research Conventions and Codes

                         Research Conventions and Codes

Today is October 7^th, 2019 and today we had to decide the topic for our commercial. The commercial is one of our first projects of the school year and there is a lot criteria we have to meet. For example the commercial has to be 25-30 seconds long, the typical length of an ordinary commercial. Additionally, we learned the commercial would be due October 28^th at 11:59pm and emailed to our class email. Lastly we had to pick from a certain set of topics including Nike, Starbucks, Dublin Donuts, etc. Other forms of topics included anti vaping commercials for the county or commercials for our school such as the programs offered there. After much deliberation, our group decided to do a commercial on Nike. We wanted to include various clothing items that kids wear in their day to day school lives. 

As previously stated, our group choose to create a Nike commercial for our first project. However this didn’t go without much debate. A pro to doing a Nike commercial is it’s a company everyone is familiarized with. Nike being such a large company, everyone in this day and age has hard of them company and likely has a price of apparel from them. Leading into my next point, props will be easy to find for the commercial. Asking around our group, we found that everyone had at least one piece of Nike apparel they could model for the commercial. Lastly, the group as a whole liked the brand image Nike presents. Nike supports education, equality, youth athletics and other various topics through the selling of their apparel. 

Fairly early on in class we had made the division to do Nike as our commercial, so we had extra time to begin planning our commercial. First of all, we researched current Nike commercials and developed an understanding of how they were filmed or produced. Secondly, the group created an idea for how to film the commercial which is to film individual pieces of apparel. The first clip would be someone walking with Nike shoes. The second clip would be someone walking with Nike shorts or pants. The third clip would be someone walking with a Nike shirt. The fourth clip would be someone walking with a Nike backpack. Finally, the last clip would be us  all walking together with the Nike apparel which would then fade to a Nike logo and a closing statement. After creating a brief idea, we then assigned each individual with finding the Nike price they would be wearing.

Introduction Blog

                                            Introductory

Hello, I'm Madison and this is my blog. I go to Fort Lauderdale High School; one of thee best schools in Broward County that has an excellent academic program. I'm currently in 11th grade and so far it hasn't been a "walk in the park". This school year I am tackling four AICE classes as well as one AP. I know to some my schedule would be average but for me it's a big task to take on. Balancing school with work can be difficult but when adding social opportunities into the mix it can be especially hard.

But, I know in the end it will pay off so I'm pushing till I make it. I haven't decided what I wanna do yet in life. I have heard some people spiel their whole life plan and I'm always so stumped by it. I always think to myself, "how do these people know what they wanna do for the rest of their lives?" That's for me to figure out though, and I know that will take some time. I couldn't have made it this far without my family though. I have one sister her name is Chloe. Shes 13 and just recently died her hair purple, so i guess you could say she's a rock star. Then three step siblings which are Brent, Sarah, and Tanner. Brent isn't around that much but whenever he hears that my stepdad is making ribs he is at our house in under a minute. Sarah lives with her mom in Sebring so she comes down whenever she can. She is one of the most mindful and caring people I have ever met, I'm glad to call her my step sister. Last is Tanner, he also lives with his mom in Sebring. He's 12 and like many other tweens, doesn't seem to be able to move from the Xbox. I'm the middle child out of the five of us. I'm 16 and am soon gonna be 17 in February. One year closer to being and adult! I know I know, whoever is reading this that's an adult is probably like, " Oh no honey, wait till those bills come flooding in." You see, it's not the responsibilities I'm looking forward to necessarily, but more the title. I could finally make my sister listen to me by simply saying, " You're right I'm not your mom but I am an adult and mom said you have to always respect adults." Simple as that. Anyway, every since I was young I was interested in fashion. For Christmas I would ask for those fashion books that you can draw outfits on the models with stencils. As I grew I got more interested in it. On my 14th birthday I got my very own sewing machine. YouTube became my best friend and taught me almost everything I know about sewing. I always found it so fascinating how one could wear or customize certain things to make it completely your own and really express who you are at the same time. I hope you enjoyed learning about me!